WHO I AM?

Lion’s Tales is more than a brand — it’s my story.
It’s the stories shaped by grit, discipline, and the decision to believe in yourself when no one else does.

Lion’s Tales comes from my name — Lionel — but it stands for something bigger. It’s about being bold. Being unapologetic. Being unafraid to step outside the lines, take the risk, and live the story you were meant to tell.

This is for the people who choose adventure over comfort.
Who aren’t waiting for permission.
Who understand that growth comes from doing the hard things — on the water, in the gym, in life.

Lion’s Tales is about owning your journey, telling your story, and pressing forward even when the path isn’t clear.

This is where my story lives.
And maybe where yours begins.

Stay solid to yourself and 100 in your heart.

  • The relentless drive to push forward, even when the odds are against you. It’s having the courage to face challenges head-on, the discipline to keep going when it gets tough, and the resilience to rise every time you fall. Grit is what turns dreams into action and action into stories worth telling.

  • Owning who you are and the choices you make without hesitation or compromise. It’s living boldly, speaking your truth, and refusing to shrink to fit someone else’s expectations. Being unapologetic means embracing your story, your journey, and every lesson along the way — no excuses, no regrets.

  • The courage to step into the unknown and take risks that matter. Bold is choosing action over comfort, standing firm in your beliefs, and daring to create your own path. It’s the energy that turns ideas into adventures and stories into legacies.

  • Moonshine Rods

    Video/short films/Social

    Content is crucial to a brand’s online presence. My passion is story telling, cinemati visuals. Telling the story of brands such as Xtratuf, Under Armour, Columbia PFG, Accademy Sports, MarineMax and more.

  • Lion's Tales Digital Series - Lionel James

    Lion's Tales Digital Series

    Lion’s Tales TV is more than just rods and reels. The energy and vision for Captain Lionel James in this industry is unmatched, and the goal is to educate, entertain, and tell a story from hardship to success.